Via Prom’s innovations to be presented at PLMA 2017

Every year Via Prom’s R&D is developing new and innovative products specifically to be presented at PLMA trade show. This year again, Via Prom will take part of the New Product Expo where the latest innovations by exhibitors are displayed. Four out of four submitted products were selected by PLMA’s Committee and will be presented in the New Product Expo – Idea Supermarket area.

We are inviting you to check out our latest innovations: it’s a unique recipe of wholegrain cookies with chia and black seeds and no added sugar. Healthier and delicious. Stop by our booth to try it.

As a quick reminder our booth will be positioned on following location:

16-17 May, PLMA 2017, RAI Exhibition Centre Amsterdam
RAI Park Complex / Hall 8
Stand number: F-8501

See you in Amsterdam! 🙂


Last call for PLMA 2017 free tickets

Dear partners and visitors of PLMA 2017 in Amsterdam, we would like to remind you that the PLMA registration deadline is May 4, 2017. There are few free invitation codes left, so we are inviting you to send us your request on Please write “Free invitation code” in the subject line.

As a quick reminder, our stand details are following:

16-17 May, PLMA 2017, RAI Exhibition Centre Amsterdam
RAI Park Complex / Hall 8
Stand number: F-8501 

Free invitation codes for PLMA 2017 Amsterdam


We would like to inform you that you can get your free invitation code for this year’s PLMA (16-17 May) in Amsterdam from today on. All you need to do is to contact us on and tell us your request. We kindly ask you to include “Free invitation code” in your email’s subject line.

Please kindly note that it’s a limited time offer due to the limited number of codes we have. It’s a first come first served basis.

Two additional notes:

  1. Guest Registration closes on 4 May. The Special Invitation is not valid after this date.
  2. Each Registration Code is unique and can only be used once.

As a quick reminder our stand info for PLMA 2017 Amsterdam is following:

16-17 May PLMA 2017, RAI Exhibition Centre, Amsterdam


RAI Park Complex / Hall 8

Stand number: F-8501







Save the date: 16-17 May, PLMA 2017 Amsterdam

In two months from now, PLMA 2017, the world’s biggest private label trade show will take place in Amsterdam. Save the date: 16-17 May in RAI Exhibition Centre in Amsterdam. 

For the third year in a row Via Prom will present its products on this trade show. This year we’ve developed very unique and tasty products which haven’t been placed on the market yet, thus we can hardly wait to share our innovations for the first time with you. Besides the expansion of our conventional product lines with delicious and one of a kind chocolate and sugar bars and rolls, we also developed a wholegrain and sugar free biscuit line with healthy and tasty seeds (mainly chia and black seeds).

If you are curious to see the complete palette of Via Prom’s products, we invite you to visit our stand:

16-17 May PLMA 2017, RAI Exhibition Centre, Amsterdam


RAI Park Complex / Hall 8

Stand number: F-8501

As we did in the past years, again this year we will offer a limited number of free invitation codes. Stay tuned.


Whole-grains, chia, black seeds and no added sugar are making the best cookies ever

Have you ever tried a delicious whole-grain cookie with chia seeds or black seeds and sugar free? So far we haven’t seen such products on shelves. But maybe it’s time to give it a try and our R&D team makes it possible.

So, what’re the delicious but healthier products our R&D invented?

1. Whole-grain  gingerbread with chia seeds.

We are sure you are very well aware of the benefits of whole grains: “You’re getting fiber, a healthy plant-based protein, vitamins, minerals and a variety of phytochemicals that will improve your health,” says Lilian Cheung, DSc, RD, a lecturer in nutrition at the Harvard School of Public Health. They help digestion, could help lower the cholesterol, lower the blood pressure, can help control the weight, regulate the blood sugar, etc.


Moreover, chia seeds are adding even more value to our newly developed product. Chia seeds have powerful nutritional punch containing a lot of fibre, magnesium, protein, calcium, phosphorus, calcium, zinc, Vitamin B3, Vitamin B1, Vitamin B2. Furthermore, chia seeds is whole grain food grown organically, are non GMO and naturally free of gluten. And another thing, guess what is it? The whole process is handmade based on authentic recipe developed in house.

2. Whole-grain sandwich cookies with black seeds and sugar free.

We briefly listed some of the benefits whole grains have, but what about black seeds? Black seeds include amino acids, proteins, carbohydrates, fiber, calcium, iron, potassium, sodium, vitamin B. In addition, research has shown that cumin may stimulate the secretion of pancreatic enzymes, compounds necessary for proper digestion and nutrient assimilation. It’s super delicious sugar free sandwich biscuit.


3.Whole grain biscuits with black seeds and sugar free.

This is same as the sandwich cookie product but without the cream. It can be made in various shapes.

With the development of these 3 recipes we’d like to expand our product portfolio and join the healthier confectionary family. We’d like to serve as many customer profiles as possible. We hope in future we’ll offer a lot more in this category.

Any suggestion for our R&D team? We’d love to hear your creative ideas in the comments section.


Do you want to sell more? Think Big, Think Lean, Think Different.

“The most dangerous kind of waste is the waste we do not recognize.” – Shigeo Shingo (Toyota)

lean_approach_managementRegardless whether you are a startup or well established company, a manufacturing / trading company of cookies or software development startup, it doesn’t matter. What matters nowadays is the lean approach. There is a necessity for this new way of business thinking to be applied in every company regardless of the industry, size or type of the company. Think big, think lean, think different – that’s our key to success. Now let’s find out more about the lean approach and its roots.

What is lean? – In plain words, the core idea of this approach is to make obvious what adds value while reducing everything else. This way the customer value is maximized while the waste is minimized. Thus, it’s a customer-centric methodology that continuously improves a process allowing the supplier to give the most to the customers with fewer resources.

According to Strategos Consultants “most companies waste 70%-90% of their available resources. Even the best  Lean Manufacturers probably waste 30%. Lean Manufacturing and Cellular Manufacturing improve material handling, inventory, quality, scheduling, personnel and customer satisfaction”.

What are its origins?

The lean concept goes back to Eli Whitney, the inventor of cotton gin who promoted the idea of “interchangeable parts” mode of production. By dividing labor efficiently and building accurate equipment that enabled the production of large numbers of identical parts quickly and at a relatively low cost he reached great production effectiveness because of which he’s considered as a pioneer of the interchangeable parts – concept.

Next, Frederick W. Taylor made his contribution to the lean business thinking by defining the concept of standardized work while Frank Gilbreth developed intricate studies of motion and invented the process charting. Additionally, Lillian Gilbreth conducted a deep research on work motivations and the way attitudes affected the outcome of a process. Certainly there were many other contributors who originated the idea of “eliminating waste” which is the basic tenet of lean manufacturing.

henry_ford_one_gettyAnd then, there is the Ford System – the first system that shows a comprehensive manufacturing strategy. Henry Ford is the first person to truly integrate an entire production process. “Ford lined up fabrication steps in process sequence wherever possible using special-purpose machines and go/no-go gauges to fabricate and assemble the components going into the vehicle within a few minutes, and deliver perfectly fitting components directly to line-side. This was a truly revolutionary break from the shop practices of the American System that consisted of general-purpose machines grouped by process, which made parts that eventually found their way into finished products after a good bit of tinkering (fitting) in subassembly and final assembly”, describes the Lean Enterprise Institute.

toyota-production-systemThen, Toyota Motor Company looked at this situation  and began to realize that a series of simple innovations might significantly improve the possibility to provide both continuity in process flow and a wide variety in product offerings. They began to incorporate Ford production  and other techniques into an approach called Toyota Production System or Just In Time . They recognized the central role of inventory. This is why the Toyota Production System is considered the leading lean exemplar in the world.

The lean thinking keeps spreading globally at a very fast pace. It goes beyond manufacturing; it expands to logistics and distribution, services, retail, healthcare, construction, maintenance, and even government. Indeed, the lean approach and methods are grabbing serious attention among senior managers and leaders in all sectors worldwide.

In our future posts we’ll talk more about the application of the lean approach in the manufacturing and distribution and logistics. In meanwhile we encourage you to share your thoughts in the comments section.

“The price of light is less than the cost of darkness” -Arthur Nielsen