New! Double cream cocoa sandwich cookies.

Here is a sneak preview of our new sandwich cookies with double cocoa cream. The first package we will introduce is a 300g box with 20 individually wrapped cream cookies.  Thus, you have 20 fresh sandwich cookies (each 15g) – a very practical solution. Whether you like to sweeten your kids’ lunch box, or you like to share it with your family, friends, or colleagues, this delicious pleasure will make your day.

Twini Family Pack 300



Free invitation codes for PLMA 2018 Amsterdam

We would like to invite you to send us a request for a free invitation code for this year’s PLMA (29-30 May) in Amsterdam. All you need to do is to contact us on and tell us your request. We kindly ask you to include “Free invitation code” in your email’s subject line.

Please kindly note that it’s a limited time offer due to the limited number of codes we have. It’s a first come first served basis.

Two additional notes:

  1. Guest Registration closes on 17 May. The Special Invitation is not valid after this date.
  2. Each Registration Code is unique and can only be used once.

As a quick reminder our stand info for PLMA 2018 Amsterdam is following:

29-30 May PLMA 2018, RAI Exhibition Centre, Amsterdam

RAI Europa Complex / Hall 3
Stand number: F-4099

Via Prom on PLMA 2018 (29-30 May) in Amsterdam

Dear readers, we would like to inform you that for the fifth consecutive year Via Prom will present its products at PLMA trade show in Amsterdam. The event will take place in RAI Exhibition Centre, 29-30 May. 

Traditionally, Via Prom is putting efforts to support the New and Innovative Product Section which is part of PLMA by developing new product recipes. Again, this year some of our innovative proposals were selected and will be presented in the New Product Expo Section. We are excited to show you our innovations at our booth.

This year, our focus will be put on our sandwich cookies line. Via Prom aspires to become one of the leading producers of sandwich cookies, or cream cookies in South Eastern Europe. We are kindly inviting you to visit us and check out our offer. We are more than happy to discuss all types of possibilities for cooperation.

You will find us on the following location:

RAI Europa Complex / Hall 3
Stand number: F-4099

Below you can find a sneak peek of our stand presentation. We are looking forward to welcome you at our booth.

This is How We Made 2016 One of the Best Years for Our Company

“Strive for progress, not perfection.”

Before we say goodbye to 2016 and wish you a Happy New Year we’d like to look back and sum up our top 10 achievements for the past year. It’s been a busy year full of changes. There were tough times but at the end of the day this made us even more competitive on the global market and led us to a significant progress. In this post we selected the top 10 achievements which certainly improved the overall performance of the company and set the ground for even greater advancement in 2017. Perhaps, some of them will trigger your interest in exploring opportunities to cooperate with us.

1. Our pallet of products was successfully showcased on PLMA 2016 in Amsterdam where one of our pilot projects was selected as innovative and presented among innovations in the Idea Market to more than 12000 trade professionals from over 115 countries. .

2.  Our company got certified with another leading safety and quality certification programme –  the BRC Global Standards which is widely known of it’s high criteria and strict grading. With this we hold 4 quality certificates: ISO 22000, HACCP, BRC and HALAL.

3. Three new markets opened the doors to our products: the UK, Sweden and Slovenia.


4. We launched 6 new own branded products: Ninja Biscuit 33gr, Medence 33gr, Medence Coko 33gr, Fresh Original 176gr, Fresh Choco 228gr and Lean Tea Biscuits 400gr.

5. Our R&D invented very specific recipes for sugar free and palm oil free sandwich cookies that significantly expanded our target market. Additionally, in the end of this year the team has started the development of cereal sandwich cookies which we hope will be ready to hit our markets either as private label or own brands in the first quarter of 2017.

6. We placed special focus on private label projects that in effect helped us enrich our experience, knowledge and skills in this field. Furthermore, we plan to double the private label  cooperations in 2017.

7. We improved our organizational infrastructure accompanied by significant process optimization.

8. We finalized the preparations for capacity expansion expected to take place in 2017.

9. Our team visited couple of food fairs in Europe in order to keep up with global trends and challenges.

10. Our products were successfully presented to the Chinese market too where we hope to establish long term partnerships in 2017.

With this we close up the year. Our production facilities will open again on January 15, 2017 with new energy, fresh ideas and big plans for making another great year for Via Prom. In meantime, if you are willing to contact our sales team do not hesitate to send us a message to sales team is always available to you.

We wish you a lot of happiness and prosperity in 2017.

Gold glitter Happy New Year 2017 background. Happy new year glit

Private Label: 5 Reasons to Choose Us to Make Your Own Branded Cream Cookies

“There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed.” – Ray Goforth

        Last week we published a post about what private label is, what are the current trends, advantages and disadvantages of this type of partnerships.

As a quick reminder, we mentioned that the biggest disadvantages of getting into private label cooperation are 1) Manufacturer risk (be well aware who you choose as a partner) and 2) Brand building challenge.

    ninjacocoa44gr   ninjavanillabis44gr


Here comes our role to help you eliminate potential threats when developing your own brand of cream (sandwich) cookies. As a company specialized in the production of private label sandwich biscuits, we know how to deal with all the technical challenges you would normally face when making your own branded biscuits. We help you overcome those challenges successfully, fast and easy. Moreover, we help you build brands too. Thus, Via Prom is the right partner to choose for your private label project and there are 5 main reasons that support our statement:

  1. Focus (we are specialized in sandwich cookies production – this is what we do best, thus we assure high and standard quality at competitive prices).
  2. Fast (our great past experience helped us learn how to create new brands fast and easy).
  3. Family owned (We care about our company, its stability and progress the way only family owned companies care. We’ve implemented values and principles in everyday business activities like only family owned companies implement. And most importantly, we care about our clients and their success the way we care about our own company and our own success. Quality, great customer service and business ethics are the key pillars of every cooperation we’ve built).
  4. 24/7/365 availability (you can reach us during holidays, after work hours, weekends, anytime. Our highly motivated team is willing to answer you anytime you need us).
  5. Free of charge design services (in case you like to develop a brand for which you do not have a specific design and name we are here to do that for you for free).

Ninja Biscuit

Additionally, we support your private label projects by offering you: possibilities to develop new products upon your request, great quality at most competitive prices, great logistics optimization, quality proof (ISO 22000, HACCP, HALAL, BRC – new standards to be introduced upon your request), proven success (we export to Europe, USA and Middle East), credibility (member of world’s Private Label Manufacturing Association – PLMA accompanied by ongoing successful business stories), long term relationship, trust and reliability.

Let’s discuss our mutual interests and business opportunities directly face to face, over the phone or over email. We are kindly inviting you to drop us a message on and we’ll get in touch shortly.