Via Prom on PLMA 2018 (29-30 May) in Amsterdam

Dear readers, we would like to inform you that for the fifth consecutive year Via Prom will present its products at PLMA trade show in Amsterdam. The event will take place in RAI Exhibition Centre, 29-30 May. 

Traditionally, Via Prom is putting efforts to support the New and Innovative Product Section which is part of PLMA by developing new product recipes. Again, this year some of our innovative proposals were selected and will be presented in the New Product Expo Section. We are excited to show you our innovations at our booth.

This year, our focus will be put on our sandwich cookies line. Via Prom aspires to become one of the leading producers of sandwich cookies, or cream cookies in South Eastern Europe. We are kindly inviting you to visit us and check out our offer. We are more than happy to discuss all types of possibilities for cooperation.

You will find us on the following location:

RAI Europa Complex / Hall 3
Stand number: F-4099

Below you can find a sneak peek of our stand presentation. We are looking forward to welcome you at our booth.

Private Label: Via Prom on PLMA 2017

This year again, Via Prom presented its products on PLMA 2017, the biggest private label trade show in the world that took place in RAI Exhibition Centre in Amsterdam on 16-17 May. It was one of the most successful trade shows for Via Prom so far. We are excited to see we are on the right track, improving our offer each year and meeting expectations to most of our current and future clients.

On following link you can check out the product portfolio we presented on PLMA.

We already booked our booth for next year :). The event will take place on 19-30 May, 2018 in RAI Exhibition Centre in Amsterdam.  Save the date :).

If you have any question related to our company, products, or PLMA exhibition feel free to contact us at

Via Prom’s innovations to be presented at PLMA 2017

Every year Via Prom’s R&D is developing new and innovative products specifically to be presented at PLMA trade show. This year again, Via Prom will take part of the New Product Expo where the latest innovations by exhibitors are displayed. Four out of four submitted products were selected by PLMA’s Committee and will be presented in the New Product Expo – Idea Supermarket area.

We are inviting you to check out our latest innovations: it’s a unique recipe of wholegrain cookies with chia and black seeds and no added sugar. Healthier and delicious. Stop by our booth to try it.

As a quick reminder our booth will be positioned on following location:

16-17 May, PLMA 2017, RAI Exhibition Centre Amsterdam
RAI Park Complex / Hall 8
Stand number: F-8501

See you in Amsterdam! 🙂

It’s official: Via Prom selected for PLMA’s New Product Expo

We are excited to inform you that one of our pilot projects, sugar free and palm fat free sandwich biscuit was approved to be displayed in the New Product Expo at PLMA 2016 in Amsterdam . This means that based on the level of innovation of the product we submitted, the Selection Committee was convinced it is worth placing it in the spotlight, displayed in showcases in a central location during trade show hours. The New Product Expo will be located in the Idea Supermarket and can be viewed by all visitors and exhibitors at PLMA 2016.

To remind you, PLMA trade show is the number one event worldwide dedicated to private label industry. According to the general information provided by PLMA, this year there will be more than 4 300 exhibit stands. Furthermore, exhibitors will have an extraordinary opportunity to meet retail and wholesale buyers, executives from supermarkets, hypermarkets, drugstores, discounters, department stores, specialty stores, DIY, cash & carry, hospitality industry and buying groups plus importers and exporters from over 115 countries (about 12 000 trade professionals).

As SuperMarketNews writes, “for more than 30 years, PLMA’s annual trade show has been the industry event of the year, where retailers and wholesalers source for their private label programs. Buyers from every channel will be at the 2016 show”.

For the second year in a row, Via Prom with its pallet of products will exhibit on this show.  Below you can find details of the event and our stand. Looking forward to meet you.

24-25 May, PLMA 2016 Amsterdam
RAI Holland Complex / Hall 8
Stand number: 8323

The Love Story: Ninja Biscuit and Codefest 2015.

codefestlogoCodefest is a programming marathon for students, where teams compete on innovative tech idea development and design. It was initiated by H-Sense.

Codefest has proven to be a well-established and perfectly-organized event aiming to bring together students from all over the country and engage them into the development of creative and innovative IT solutions. The main purpose behind this goal is to bring fresh talent to the IT industry and to present fresh “material” for potential business development .


During the past weekend we had a chance to be part of the third edition of Codefest under the motto “Code Scene Investigation”.  The event took place 18-19 April at the University “St. Paul The Apostle” Ohrid.


The whole event was organized in the spirit of “Ninjas” so it was great opportunity for Via Prom to send some of its “ninjalicious” pleasures to the participants of Codefest. Via Prom’s most powerful brand – Ninja Biscuit was the brand that was giving some extra energy to all those great programmers during their 32 hours of coding.

NinjaKauflandOur Ninja Biscuit loves everything related to innovation and creativity, but most importantly, our Ninja Biscuit loves tech guys and girls. We enjoyed it and we hope to be part of future Codefest events.